This is where it begins… Meet the leading players of the tourism industry and take your startup from Lisbon to the world.

The Journey is a 5 month program for travel and tourism startups. We believe in those who look at the world and see it differently. The Journey is long but we’re here to push you through it, and we’re in it for the long-run.


3 Key Challenges

Sustainable Tourism

Ecotourism and how to protect the environment

Cultural Heritage and how to preserve it

Inclusive growth and how to promote it

Enhance Experience at Destination

Customer experience of tourism services and how to make it better

Improve the tour experience

Make traveling smarter with wearables

How to customise and offer tailor-made experiences

Business Optimisation

Collecting more data about customers and define profiles

How to increase loyalty

Managing customers online

How to integrate digital solutions

Optimising vacancies

Facility Management

How to fight fraud

Some of the breakthrough technologies we’re looking for: Machine Learning, Artificial Intelligence, Chat-bots, Augmented Reality, Virtual Reality, Holograms.

Program Timeline


March 16 – May 7

The Journey is a 5 month Program giving you the opportunity to show your true potential across 3 main stages. It all starts with your online application and at each phase of the program we will assess the fit between the startups and the program in order to invite those that can clearly benefit the most from collaborating with The Journey Partners.

We’ll be looking at how solid the business model is, growth potential and scalability, the complementarity of skills within the team, how the product delivers value and how the Partners can provide value. The best 25 startups will move forward.


June 26 – June 30

The Top 25 startups will be invited to join the one-week Bootcamp benefiting from learning about business model innovation, startups methodologies and tools, and get the first product validation and define the value proposition.

Acceleration Prep

July 3 – September 8

The successful 15 teams will have a 2 month period to meet with the partners and arrange all the operational requirements.


September 11 – November 3

The 15 selected startups that are going to be part of the accelerator will enjoy 8 weeks of coaching & pitch practice sessions and will have access to several workshops & mentoring sessions to reach product-market fit. These startups will also benefit from the Partners collaborators and mentors in the program, together with Beta-i’s network.

Pitch Day

November 6

This is D Day. All the 15 startups will be presenting their solutions. It will be a public event where you will find potential investors, media, Partners and Beta-i representatives, among other invited guests from the tourism industry.

Who is backing me up?

7 of the leading players of the tourism industry, and one of the best and most active startup organizations in Europe.

Main Partner
Organized By


Sérgio Guerreiro
Turismo de Portugal Director

Ricardo Macieira
Airbnb Country Lead Portugal

Miguel Angel de la Plaza
Amadeus General Manager

Pedro Pupo
Amadeus Sales Manager

João Ricardo Moreira
NOS Board Member

Maria João Cardoso
NOS Corporate

João Machado
Pestana Board Member

Pedro Fernandez
Pestana Managing Director

António Vargas
Pestana Hotels Project Manager

Miguel Couto
Abreu Board Member

Pedro Gomes
Abreu Digital Marketing Manager

Pedro Neto
Cityrama General Manager

João Costa
Cityrama Brand Manager

Pedro Rocha Vieira
Beta-i Co-Founder & CEO

Manuel Tânger
Beta-i Co-Founder & Board Member

Ricardo Marvão
Beta-i Co-Founder & Board Member

António Carvalho
Beta-i Program Director

This is where it begins.