Welcome to the 5th edition of The Journey!

Over the last years, the program has been finding sustainable solutions for the tourism sector, calling worldwide startups to solve business challenges with corporate partners.

Now, it is going even greener, focusing on saving resources for the planet. The Journey is tackling Energy Transition in the Tourism Sector.

The Journey is an open innovation program, focusing on the challenges faced by one of the main pillars of the world’s economy – the Tourism sector.

Its main goal is to co-develop impactful pilot projects between startups and relevant players in the tourism sector, fostering innovation and sustainable practices in the sector.

EDP will be The Journey’s mentor for the program’ startups and participant companies. This synergy between the Energy and Tourism sectors will allow for a better understanding of the challenges that arise from the Energy Transition theme and unfold real solutions.


The Journey is looking for

Startups from all industries and all over the world with solutions to the challenges in the areas of:

Clean Energy Generation

Solutions that could help decarbonize the sector and those that are accelerating the adoption of new and cleaner solutions.

Focus on new energy models such as: 

  • Solar
  • Wind
  • Geothermal 
  • Hydraulic energy

Energy Efficiency

Solutions that could help reduce the energy waste, mainly considering facilities and buildings.

Energy efficiency refers to performing the same or more intensive work with less energy use than expected. Examples of solutions include: 

  • Photovoltaic solar panels 
  • Buildings redesign by exploiting natural resources 
  • Automation of systems, plus light and temperature sensors
  • Thermal Insulation
  • Efficient lamps, such as solar LED
  • Energy monitoring
  • Cooling solutions

Consumers Behavior

Solutions that help the customer to track their carbon footprint and make more sustainable choices during a trip.

Consumer behavior is the sum of all perceptions, attitudes and influences that lead people to make a purchase decision. Examples of solutions include:

  • Gamification
  • Carbon footprint calculation/ monitoring
  • Social engagement
  • Nudging technique

Why you should apply

This journey can take you on a fast ride for growth.

Take the opportunity to:

  • Co-develop pilot projects and test your solution
  • Scale your business by partnering with the corporate partners
  • Connect with the right experts

This 5th edition is hybrid. 

Participants should be able to join online and get the most out of the program.



June 22 – August 12, 2022

It all starts with your online application. We will assess your fit with the program according to specific criteria.


August 12 – September 22, 2022

The TOP 20 startups will be invited to a pitch and Q&A sessions to assess the fit for the collaboration.
The pitch sessions are scheduled for 21 to 22 of September.


October 26 – October 27, 2022

The best startups that participated in the Bootcamp will enjoy 7 weeks of close collaboration with the Partners, working closely with mentors of the program, together with Beta-i’s network.


October 28 – December 6, 2022

The selected startups will co-develop pilot projects with the corporate partners, under Beta-i’s guidance and mentoring.


December 6, 2022

The finalist startups will have the opportunity to present the results of the pilot projects during Demoday.

Selected Startups


Main Partner

The Journey is supported by Turismo de Portugal under the Program FIT 2.0 – Fostering Innovation in Tourism. As a partner of The Journey since its first edition, Turismo de Portugal aim for innovative solutions that can empower tourism businesses to stay ahead of the curve.


Knowledge Partner

Edp is a leader in integrated utilities in the Dow Jones Sustainability Indexes (World), the world’s most demanding ranking that distinguishes the best performing companies on issues related to transparency, sustainability and excellence in economic management and social environment. The company operated in 3 continents, 28 markets and 44 different nationalities. 


Piloting Partners

Ready to partner with startups for pilot development

Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs, and unique cultural experiences together under one roof. From cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures and celebrates the soul of the city.


Vila Galé is one of the largest hotel groups in Portugal and ranks in the top 200 hotel companies in the world. Founded in 1986, it is one of the top rated companies in Portugal, and its activities include the management of all the hotels in the group. The company is also involved in the development of other projects and in the construction of new tourism ventures.


The Pestana Hotel Group is the largest international tourism and leisure group of Portuguese origin. Dedicated to offering its guests ‘the time of your life’, the company owns and manages 100 properties, across 3 continents.


Exceptional new contemporary apartments available to buy amidst Lisbon’s most exciting and family-friendly neighborhood; Park of Nations. Created by the award-winning Elegant Group and designed by internationally-acclaimed architect Eduardo Capinha Lopes, Martinhal Residences combine luxury family living and renowned concierge services with the superb amenities of this modern district.


BESTRAVEL is the largest network of travel agencies in franchising, with more than 60 stores strategically located in Portugal.

We seek and promote the development of more and better solutions closer to the tastes and needs of consumers – in terms of imagination, quality, practicality, and price.


Organized by

Beta-i is a collaborative innovation consultancy with global reach. A team of experts in managing corporate open innovation, pilot-oriented projects with highly-curated startups, and designing products and services alongside in-company teams.


contact us

The Journey Impact

It has been a long Journey…

pilots developed

Startup Applications


Corporate Partners